Experience on Main Street Guide 2024 | Page 46

EVENT

An Epic Design Project Brewed to Perfection

Part of the Museum Studio group , Event is a global design agency headquartered in London . Since 1986 , Event has created visitor experiences , from new institutions and large-scale exhibitions to attractions , for world-class museums , cultural organisations and brands across the world . They deliver projects with impact , with award-winning results . Recent projects include the visitor experience in Elizabeth Tower ( also known as Big Ben ), The Burrell Collection in Scotland , Carl Nielsen Museum and H . C . Anderson ’ s House in Denmark and the Oman Across Ages Museum – among many others .
Carlsberg is a Danish Powerhouse , whose legacy and imprint on Copenhagen ’ s cultural landscape across two centuries is explored at the Home of Carlsberg , designed by Event . Located on the site of the original 1847 Gamle Carlsberg Brewery , Home of Carlsberg is more than just a museum . It gives visitors access to the heart of the brand through an interactive and immersive experience , allowing them to see , hear and taste the Carlsberg story .
The journey unfolds across interconnected themed chapters threaded through the historic spaces . It starts with an exploration of the story
In the Science space the ground-breaking research of the Carlsberg Laboratory is explored through large scale models of ingredients , live demonstrations from scientists and in depth film content
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