Entertainment Solution Service Ltd
Is Cinema Still Viable … or even Relevant ?
Hollywood Strikes - Cinema vs Streaming - Changed Viewing Habits - Reduced Cinema Exclusivity Window – Blockbuster Driven Market - Lack of Arthouse / Mid-Market Films - Lack of Local Content - Lack of Audience Engagement - Frequency Challenges - Cost of Operation - Landlord , Investor and Operator Financial Distress
… just a few headlines dominating the current state of the cinema market .
Never ever before have so many issues of such magnitude been dropped on the global film industry at any single point in time .
Fact is that just putting on a film and being solely focused on transactional ticket sales in times of easy and convenient access to streaming services is simply not working anymore . Brands need to invest in understanding their audience better and defy conventions in order to actively engage and interact with their customers , to make a cinema relevant again .
Now more than ever , audiences need cinema to offer something they can ’ t get at home . This may be the content itself , the social experience , a chance to unwind or disconnect from people or gadgets ; or experience unrivalled technology , recliner seating , boutique style offers , and exceptional F & B . Finding the motivating factors for different audiences will be key in tempting people out of their homes , particularly in times of economic crisis and market disruption .
Entertainment Solution Services ( ESS ) has a wealth of experience within the leisure sectors , and offer multi-cultural solutions to the out of home entertainment industry , government entities and the leisure location based real estate sector .
We analyse existing markets and sectors on a local , national and international basis to identify existing challenges and offer solutions , and where possible identify complementary businesses and stakeholders to form beneficial and exciting alliances and opportunities .
Want to make Cinema relevant again ? Contact us on
letsconnect @ entertainmentsolutionservices . com # leisurepropertyESS
106 Entertainment Solution Service Ltd