L ’ Occitane , The Golden Hour : An immersive retail experience to engage passers-by .
The Golden Hour : This multi-sensory installation saw a 20 % increase in sales on day one .
41 . Szczepaniak Teh
Distinctive , memorable brand experiences which drive commercial value .
Szczepaniak Teh is a young dynamic practice based in London ’ s Soho . Working across architecture , brand and interiors , their international project portfolio demonstrates an intuitive understanding of what makes a retail experience special .
From coffeeshops to barbershops , from dentists to beauty brands , the practice is reimagining the high street with inventive , immersive and delightful consumer experiences which drive emotional engagement , increase footfall and which add vibrancy to urban destinations .
The practice works closely with established and emerging names alike to understand their ambitions and unlock the stories that sit at the heart of their business .
Szczepaniak Teh ’ s multi-sensory environments across retail , hospitality , wellbeing and lifestyle sectors create compelling narratives that engage people with their surroundings , producing distinctive brand experiences which drive commercial value .
A new concept in male grooming
Szczepaniak Teh ’ s work with start-up Chaps & Co has resulted in a unique , scalable and international brand environment .
The brief was to design a barbershop that transformed an everyday task into a sensory and sociable experience . Inspired by cultural notions of male grooming , the practice ’ s concept fuses contemporary and historical elements to create a barbershop with a difference . A strong identity encompasses graphics , atmospheric interiors and the iconography of the quintessential gentlemen ’ s club to provide a stylish and welcoming environment with warm lighting and lush lounge spaces .
Chaps & Co has gone on to become an internationally recognised industry leader with 13 locations from Dubai and Riyadh to Manhattan . It ’ s global brand experiences range from flagship stores to pop-ups such as The Infinity Barber Room , a 3.5 metre cube complete with mirrored surfaces and 100 light bulbs creating an endless individual reflection .
104 Szczepaniak Teh