ray hole architects
By Ray Hole , Founder and MD of ray hole architects
As Strategist , Masterplanner , Architect and Founding Member of the Experience UK Advisory Board – maintaining an undimmed belief that by adopting Experience Economy principles we can transform not only individual Businesses BUT People and Communities – provides our sector ’ s guiding North Star .
That transformative potential and ability - so inspiringly expressed in this collection of imaginative proposals by some of Experience UK ’ s most creative minds - is becoming increasingly more than a choice but almost a responsibility – and one that extends far beyond delivering project excellence .
The Experience Economy has always shone brightest when it has embraced a higher Meaning and Purpose …..
Looking into the past this was best exemplified when less than a month after 9 / 11 – industry leader Keith James gave what is considered to be one of the most profound opening speeches ever given to our sector …..
…..“ There has never been a greater moment for our industry to dispel fear , give enjoyment and demonstrate confidence in the face of such challenges ”…..
But that was a Mono-Crisis …..
We now find ourselves operating in a world that some commentators have called a
10 ray hole architects