this great adventure
Holographic time travellers transforming spaces
this great adventure ( tga ) is an adaptive , physical-digital storytelling company , based in Oxford .
They use storytelling techniques blended with cutting edge locationbased , interactive , and immersive technologies – including Augmented Reality – to transform spaces , and reimagine how audiences , customers and visitors explore and interact with Place .
Working with a range of partners , they use reality capture ( holograms ), 3D scanning , and game engines to conceive and produce new types of engagement and storytelling experiences .
Linked to promotions , events , and rewards , accessible in multiple languages on smartphones , these experiences breathe new life into stories and spaces – giving visitors reasons and confidence to explore , stay longer , and support the local economy , whilst learning to see the world differently .
At Tamworth Castle , the company worked with in-house teams and local talent to create ‘ Tamworth Castle AR
The Tamworth AR Explorer
Guests discover the stories of men and women who put the ancient Castle into the history books
82 this great adventure