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I-AM
I-AM partnered with Metropol Istanbul Shopping Centre to create HUPALUPA new entertainment brand to encourage quality family time
Rethinking the role of city centres for tomorrow ’ s consumer
Long have city centres been a hub for commercial activities , with I-AM setting their sights on revitalising urban experiences which host a seamless blend of retail , leisure , entertainment and dining with health , well-being and communities at their core .
The talented team of I-AM have put in tremendous efforts to rethink the role of revitalised city centres for tomorrow ’ s community and customer . They expect food and beverage offers to lead the way , niche fashion stores to make a comeback and health & well-being brands to continue to thrive .
Other predictions include a reboot in cinema and theatre , a surge in demand for space to meet & co-work and the emerge of community activity spaces .
Explaining their vision , Jon Blakeney , Managing Director of I-AM says : “ At the heart of every great high street or downtown area will be inspirational spaces for people to gather , learn , celebrate and thrive to reinitiate dormant communities into vital , thriving expressions of local cultural life .”
I-AM create and design People Inspired Experiences . Their Life-Led™ approach considers people ’ s lifestyles , behaviours and consumption - understanding how and why needs are changing and what this means for businesses , brands , products and services .
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