‘ See Through ’ in Mayfair London , Installation by Morag Myerscough ( Credit : Gareth Garner )
AEA Consulting
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AlterProjects
Bridging the gap between art and communities in city centres
The current COVID situation has taken the bustles out of city living and turned the lights off at museum and galleries , leaving the mental wellbeing of much of the global population in decline .
Through this , the team of world-leading creatives and disruptors at AlterProjects have seized the opportunity to bring public Art programs to the streets of some of the world ’ s leading cities and their neighbourhoods . Seen in London , New York City , Hong Kong and across Australia – the plan is to inject life into the usually lively settings , by finding meaningful solutions around mental health through art and design .
Anne Pingreoun , Founder of AlterProjects explains their vision : “ We strongly believe Art and Design can change cities , spaces and minds alike . At a time when sentiment is low , we have the power to lift people ’ s spirits , taking the mind on a journey to encourage reflection and conversation .”
AlterProjects most recent collaboration with Grosvenor Estate executes this , with the team designing an outdoor gallery trail of immersive art and instillations through the heart of London ’ s Mayfair and Belgravia .
Titled WANDER ART , the outdoor experience presents the diverse creations of world acclaimed artists and designers , along with emerging London-based talents . The immersive pieces are showcased across squares , streets and buildings to draw in audiences from every angle .
26 AlterProjects