Rotolight is a pioneering British technology company that specialises in innovative LED lighting products for photographers , videographers and filmmakers . Manufactured in the UK , with numerous industry-first , patented technologies , the array of lighting solutions available attract photographers and videographers alike .
These premium quality products , which boast an array of features may seem too good to be true to some . Jake Hicks , a recently appointed ‘ Master of Light ’ said “ you have to see it to believe it ”. Rotolight collaborates with professional photographers around the world to run photowalks and workshops which offer consumers the opportunity to get hands on with the lights .
Offering a premium ‘ try before you buy ’ experience , customers get the chance to take photos alongside a professional photographer with models in their local city or town , providing them with a more in-depth understanding of how they can use these products in their work . This activation alongside promotional activity , drive these customers in store both during and after the event .
There are many types of photography aside from portrait including weddings , food , pets , sport and fashion , therefore these experiential workshops need to be diverse . Offering an array of events at different price points drive all content creators , from beginners to amateurs to professionals , each attending to improve their knowledge about the products and develop their photography and lighting skills . Balancing the inspirational workshops with educational content fit for beginners , seems to be successful in leaving customers satisfied .
Now more than ever , people are able to join in from anywhere in the world , with live-streaming on social media platforms such as YouTube or Facebook becoming a popular way to introduce products and impart knowledge on photography and lighting techniques . It is this combination of both online and physical marketing activities that keeps customers engaged , wanting to see more and driving them to visit their local store . in partnership with
Getting hands on with lights
Customers get the chance to take photos alongside a professional photographer with models in their local area
Rotolight offers experiential photography workshops for beginners , amateurs to professionals
www . rotolight . com
Experience On Main Street 25