MoCoFX & Picture this Productions
Using smell to ground-break augmented reality and share stories of the past
Picture this Productions and sister company MoCoFX have teamed up to engineer a ground-breaking form of multisensory digital engagement within cultural heritage .
“ Imagine you ’ re not just hearing about the history or cultural heritage of a place , you ’ re actually stepping back into a story as it ’ s unfolding 500 years ago !” explains Charlotte Mikkelborg , the Creative Director who led on concept ’ s prototype , Tudors Augmented .
Tudors Augmented is a physical trail game , which gives the user critical role to play in the stories that have shaped history , transporting guests not only on a physical journey , but also back in time .
The AR game offers a heightened level of immersion compared to other AR games because it features 3D holographic characters and a first of its kind mobile scent device . The ground-breaking feature has seen the productions teams augment reality using smell , along with sight and sounds .
The sophisticated mobile scent device looks like a badge which pins to the guests ’ clothes and releases custom scent at certain key points of the narrative .
This was done by remaking the legendary Elizabeth I ’ s perfume using an original recipe provided by the Royal Horticultural Archive . By doing this , as soon as guests enter Elizabeth ’ s bedchamber , they see , hear her and almost always smell her presence .
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