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98 per cent of passengers who interacted with the display disposed of their coffee cups correctly .
The difference Cupsy might make to Heathrow ’ s sustainability goals are clear , but the possibilities it points towards for immersive and interactive storytelling in the high street are much wider .
Surround Vision ensure there is significant potential for Cupsy ’ s development to generate wider and more meaningful behaviour change .
In the wake of the pandemic this technology can be used to engage and uplift people , while also delivering meaningful narratives . Surround Vision is looking forward to Cupsy ’ s pivotal role in injecting positivity into towns and city centres nationwide .
83 per cent of Heathrow passengers who interacted with Cupsy said they would like to see similar instillations added to public spaces in partnership with www . surroundvision . co . uk
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