Surround Vision
Introducing Cupsy : Making virtual recycling a reality
Surround Vision has unveiled an innovative product to upgrade your high street ’ s offer - the world ’ s first immersive and interactive recycling bin .
Cupsy features a unique combination of consumer psychology , computer vision , emotion recognition and augmented reality technologies - with great storytelling to encourage people to correctly recycle their coffee cups .
The prototype was in collaboration with Heathrow Airport in 2019 , with the visions of Cupsy brought to life through funding by StoryFutures and Heathrow ’ s Centre of Excellence for Sustainability .
Cupsy was installed at Heathrow Terminal 5 for four weeks . Its performance was compared with previous recycling rates at the same location .
Previous research at the airport has shown that people have the intention to recycle but don ’ t actually do so .
Cupsy represented an experiment to not only change attitudes but to change behaviours directly as well . This was done in an engaging and entertaining way , which exceeded Surround Vision and the Airport ’ s expectations .
The ground-breaking product encouraged an upturn in recycled coffee cups of 130 per cent , with more than 6000 cups recycled during the four week trial .
Cupsy also worked to improve the passenger experience economy at the airport . Results showed more than 75 per cent of passengers enjoying the installation , while 83 per cent indicated they would like to see more experiences like Cupsy .
Cupsy was installed in the heart of Terminal 5 at Heathrow Airport throughout 2019
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