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Ahead of Time for Icelandair
blurs physical and digital realities by linking businesses / town landmarks via QR tech , to storytelling- encouraging local engagement and exploration .
Numerous placemaking projects with ProduceUK fostered a company commitment to bring playful experiences into community spaces and deliver some free provision each year to diverse audiences or those with low engagement in the arts .
Their King ’ s Cross collaborations since 2011 vary from grand scale immersive weekend festivals -fusing stage performances , flash mobs and interactive history which get the whole family playing and learning together to Character-led sports days or self-led learning trails aiding exploration of the area , and exclusive launches / themed nights for stakeholders and new investors .
The company ’ s commitment to lifelong learning and connecting through play has helped to encourage local engagement and arts access for all contributing to the thriving King ’ s Cross we see today .
Recent work : UNBOXED ’ s AR StoryTrails , private event series- National Theatre .
Penguin Presents at London Palladium Credit : byLopez in partnership with www . gideonreeling . co . uk
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