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ANALYTICS | CONSULTING | EVENTS | MEDIA
RUSSIAN REGIONS EVENT POTENTIAL RANKING
Annually since 2014 , R & C Market Research Company has been summing up the year results and forming the Russian Regions Event Potential Ranking . The Ranking allows assessing the state of the main factors that affect the level of the event industry in the regions . This assessment , indicating the problem points , helps the organizers to choose the venue of the event and local administrations to assess the opportunities of the event industry in economic development of the region . The research is based on the study of six groups of indicators that have the most significant impact on the development of regional event industry markets :
• state of the event industry specialized infrastructure and capabilities ;
• promotion of the region as a destination for events ;
• policy of regional administrations in the event industry and activity of specialized coordinating bodies ;
• the region ’ s experience in attracting and holding significant major events ;
• the region ’ s tourist attractiveness and transport accessibility ;
• state of event tourism in the region .
The initial ranking pool consists of the Russian regions and the cities being their administrative centers . In the total sampling mix , Sochi with its tourist and recreational cluster , as a destination with high event activity , is taken into account separately from the Krasnodar Region , whereas Saint Petersburg , on the contrary , is considered together with the Leningrad Region . Traditionally , Moscow and the Moscow Region have a role in the research , but are not included in the ranking due to the development level of the event industry that is ahead of that of the rest of the regions .
TOP-20 OF THE RUSSIAN REGIONS EVENT POTENTIAL RANKING . 2020 RESULTS
REGION
St . Petersburg & Leningrad Region
CITY
RANKING 2020
St . Petersburg 1
Sverdlovsk Region Yekaterinburg 2 Republic of Tatarstan Kazan 3 Krasnodar Region Sochi 4 Republic of Bashkortostan Ufa 5 Kaliningrad Region Kaliningrad 6 Krasnodar Region Krasnodar 7 Krasnoyarsk Region Krasnoyarsk 8 Samara Region Samara 9 Primorye Region Vladivostok 10 Nizhniy Novgorod Region Nizhniy Novgorod 11 Chelyabinsk Region Chelyabinsk 12 Kamchatka Region
Petropavlovsk- Kamchatsky
Murmansk Region Murmansk 14 Rostov Region Rostov-on-Don 15 Volgograd Region Volgograd 16 Kemerovo Region Kemerovo 17 Yaroslavl Region Yaroslavl 18 Irkutsk Region Irkutsk 19 Vladimir Region Vladimir 20
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The top five in the 2020 ranking changed slightly compared to 2019 : Saint Petersburg , Yekaterinburg , Kazan , and Sochi retained their positions , and Ufa moved up to the 5th position from the 6th , displacing Krasnodar to the 7th position . Kaliningrad , with its own tourist brand JoinKaliningrad presented in in 2020 and being actively promoted at Russian exhibitions , moved close to the leaders . The best growth rates were demonstrated by Yaroslavl , which moved up by 14 positions to be ranked 18th . The Primorye Region (+ 8 ), Kemerovo Region (+ 6 ), Kamchatka (+ 6 ) and Vladimir Region (+ 5 ) also significantly improved their positions in the ranking . The upward movement is due to the measures to support and develop the congress and exhibition industry maintained in the regions , participation in events that contribute to promotion in foreign and domestic markets , as well as efforts to attract major events in in mid-term perspective .
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