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RUSSIAN REGIONS EVENT POTENTIAL RANKING
Annually since 2014 , R & C Market Research Company has been summing up the year results and forming the Russian Regions Event Potential Ranking . The Ranking allows assessing the state of the main factors that affect the level of the event industry in the regions . This assessment , indicating the problem points , helps the organizers to choose the venue of the event and local administrations to assess the opportunities of the event industry in economic development of the region . The research is based on the study of six groups of indicators that have the most significant impact on the development of regional event industry markets :
• state of the event industry specialized infrastructure and capabilities ;
• promotion of the region as a destination for events ;
• policy of regional administrations in the event industry and activity of specialized coordinating bodies ;
• the region ’ s experience in attracting and holding significant major events ;
• the region ’ s tourist attractiveness and transport accessibility ;
• state of event tourism in the region .
The initial ranking pool consists of the Russian regions and the cities being their administrative centers . In the total sampling mix , Sochi with its tourist and recreational cluster , as a destination with high event activity , is taken into account separately from the Krasnodar Region , whereas Saint Petersburg , on the contrary , is considered together with the Leningrad Region . Traditionally , Moscow and the Moscow Region have a role in the research , but are not included in the ranking due to the development level of the event industry that is ahead of that of the rest of the regions .
TOP-20 OF THE RUSSIAN REGIONS EVENT POTENTIAL RANKING . 2020 RESULTS
REGION
St . Petersburg & Leningrad Region
CITY
RANKING 2020
St . Petersburg 1
Sverdlovsk Region Yekaterinburg 2 Republic of Tatarstan Kazan 3 Krasnodar Region Sochi 4 Republic of Bashkortostan Ufa 5 Kaliningrad Region Kaliningrad 6 Krasnodar Region Krasnodar 7 Krasnoyarsk Region Krasnoyarsk 8 Samara Region Samara 9 Primorye Region Vladivostok 10 Nizhniy Novgorod Region Nizhniy Novgorod 11 Chelyabinsk Region Chelyabinsk 12 Kamchatka Region
Petropavlovsk- Kamchatsky
Murmansk Region Murmansk 14 Rostov Region Rostov-on-Don 15 Volgograd Region Volgograd 16 Kemerovo Region Kemerovo 17 Yaroslavl Region Yaroslavl 18 Irkutsk Region Irkutsk 19 Vladimir Region Vladimir 20
13
The top five in the 2020 ranking changed slightly compared to 2019 : Saint Petersburg , Yekaterinburg , Kazan , and Sochi retained their positions , and Ufa moved up to the 5th position from the 6th , displacing Krasnodar to the 7th position . Kaliningrad , with its own tourist brand JoinKaliningrad presented in in 2020 and being actively promoted at Russian exhibitions , moved close to the leaders . The best growth rates were demonstrated by Yaroslavl , which moved up by 14 positions to be ranked 18th . The Primorye Region (+ 8 ), Kemerovo Region (+ 6 ), Kamchatka (+ 6 ) and Vladimir Region (+ 5 ) also significantly improved their positions in the ranking . The upward movement is due to the measures to support and develop the congress and exhibition industry maintained in the regions , participation in events that contribute to promotion in foreign and domestic markets , as well as efforts to attract major events in in mid-term perspective .
EXHIBITION WORLD / RUSSIA SUPPLEMENT / 7