Exhibition World Issue 6 — 2019 | Page 5

Welcome Trust in the future Building Platforms of Trust was the theme of UFI’s recent Global Congress in Bangkok and what an inspirational few days it was. International conductor and musical revolutionary Charles Hazlewood (inspiration for this issue’s cover) spoke about his work in founding the world’s first paraorchestra. He certainly hit a high note, but admitted that bringing the best out of your team was a demand task: “You trust your gestures communicate what is useful to the orchestra”. For anyone building a team or, indeed, an events business, the lessons were many and fitting for the future where, it is clear, venues and organisers will need to work much more closely, sharing risk and reward and overlapping their roles and efforts for mutual success. UFI showed a good lead in Bangkok and its Global Alliance with ICCA and AIPC is a further sign of how to work together in future to make events music magic. Two big trends emerged from UFI’s discussions and were powerfully articulated in new President Mary Larkin’s speech to Congress. She urged UFI and the broader industry to embrace sustainability and accelerate efforts to conserve and protect our precious resources. She made an impassioned call to promote diversity in the industry and hoped to be a trailblazer for encouraging more women to break through to the top in their organisations. UFI is set to walk the walk on the initiatives with a Sustainability Forum planned in Paris in May. I encourage you to attend. One other area I trust will be bigger in 2020 is event technology and, in particular its ability to let us get much more out of our data and to provide ever more bespoke services for exhibitors and tradeshow visitors. This issue contains many views on our global markets from experts in the exhibition field. I hope you find much sustainable food for thought for the New Year and beyond. I wish all your businesses success in 2020 and look forward to hearing all about them and to you putting your trust in EW and each other to share best practice far and wide. Paul Colston Managing Editor Twitter: @ExhibitionWorld @paulcolston Publishing Director: Simon Farnfield; Managing Editor: Paul Colston; Global Account Director: Iain Stirling; Global Account Manager: Jon Howell; News Reporter: Stuart Wood; Graphic Designer: Kateryna Smirnova; Production Manager: Elizabeth Nixon. Contact us: Subscriptions:[phone], Editorial: [phone], Advertising: [phone], Production:[phone]. Exhibition World is published by Mash Media, Second floor, Applemarket House, 17 Union Street, Kingston Upon Thames, KT1 1RP, UK. Tel: [phone] fax: [phone], Email: [email protected] Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers. Printed by Pensord Press Ltd. w w w.exhibitionworld.co.uk Issue 6 2019 5