WESA
share and delight in bringing a wider
community in to also be fans. That is
where the genuine long-term return
lies. The Fortnite stand delivered
beyond any stand we have ever
witnessed.
Every section of the stand was an
in-game experience themed to scale
and recreated on the show floor.
Fans engaged in a highly memorable
way: from dropping in to the game
with the glider above, by ziplining
across the entire length of the stand
and then receiving a video of the
experience dropped in to the game,
we brought the digital and physical
worlds together, blurring the lines
and creating true game and brand
immersion.
Other experiences included a
digital Fortnite dance-off in Groovy
Graveyard against in-game characters,
and bringing to life the Halloween-
themed elements that had appeared in
the game at the time.
Interactive experiences involved
Right:
Fun in the house
cutting-edge technology and bespoke
solutions focussed on the experience
and outcome, not using a cookie cutter
‘swap and replace logo’ approach.
An example of this was our
Halloween themed ‘possessed llama’
with its spinning head and spitting out
smoke scaled to life-size as part of the
Groovy Graveyard experience, which
included floor pressure sensors as
triggers and bearing parts developed
for Formula 1 racing, as discovered by
our engineering team.
This collective team approach
ultimately produced what we are
proud of as this amazing Platinum
Award Winning Stand.
Enter the
World
Exhibition
Stand Awards
Although the initial deadline for
World Exhibition Stand Awards
entries has passed, although
there is a special dispensation
for late entries so do hurry if you
still wish to enter a great stand.
The awards in 2020 are
partnering with sponsors
Aluvision and Octanorm to host
networking events at Euroshop
in Dusseldorf in February.
Entries and direct enquiries: www.
worldexhibitionstandawards.com
The Envy Create
agency won
Platinum at
the 2019 World
Exhibition Stand
Awards for Best
Stand - 1,000
sqm. It also won
Diamond for Best
Stand at a Games
Industry Event
w w w.exhibitionworld.co.uk
Issue 6 2019
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