WESA
Creating a winning formula
for Fortnite at Paris Games Week
Envy Create’s founder and MD Adrian Le Mans hang glides in to share how his agency produced
a World Exhibition Stand Award-winning project for Epic Games at Paris Games Week
think it is important to
start the journey where
is really begins, which is
with the client brief and
goals. Epic Games is an inspirational
company, with a culture of genuine
focus on ‘fans and community first’.
Fortnite is a global phenomenon,
but Epic Games are no one hit wonder.
This culture of making sure the fan
experience is at the heart of everything
is what ultimately drove the brief
as well as our creative approach to
delivering one of the most ambitious
exhibition stands ever created.
It was not the largest nor the most
refined of material finishes, but it
was a stand where the priority was to
create something unique and true to
Fortnite and its fans.
Moreover, it had to be led by the
experience and these goals, and not by
the limitations and constraints of site,
timelines, budgets, or anything else.
The process is best described as a
world-class relay team, where each leg
had to run not only a personal best but
a world record.
From the client sharing and
enabling on a huge uncompromising
vision, to the Envy creative team
coming up with the designs and
experiences and production - solving
how this could be achieved on site and
executed without compromise - our
mantra was always about having
no boundaries. We were one team,
irrelevant of client versus agency or
design versus production and always
pulling in a common direction.
The many challenges helped
strengthen our resolve and focus.
Many of these would have diluted the
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Issue 6 2019
outcome had a normal approach been
taken by any of the teams. Instead we
relished the challenges.
We received the brief six weeks
from site, when most companies
had already passed their production
deadline cut offs.
We also knew that there were
only three days of build on site for a
complex 20,000 sq.ft. stand.
The show had never seen a stand
of this complexity and unions and
officials of Paris quickly became
blockers in the process. With a stand
Below:
A veritable
theme park
of experience
created over
20,000sq.ft.
containing a multi-deck, 2 x zip lines
and delivering a Guinness Book World
Record, we understood there would
be concerns, but worked hard to
overcome them. We must have been
through hundreds of ‘you can not
do this’ statements before reaching
approval.
Our creative vision was to deliver a
one-off unforgettable Fortnite theme
park of experiences.
At Envy we believe marketing
enables sales leads, whereas brand
experiences creates fans, and fans will
w w w.exhibitionworld.co.uk