Editor ’ s Note
To exhibition infinity and beyond !
A s we sign this extra weighty edition of EW to the presses , we eagerly anticipate the UFI Global Congress in Las Vegas and the platform it provides us all in ‘ Going
Beyond !’, the conference theme .
You can read the show preview and UFI CEO and managing director Kai Hattendorf ’ s thoughts in the following pages , but it really is a time no longer for taking post-Covid-19 stock but for marching confidently forward with new tools and new ideas to realise fresh plans and innovations in this unique industry of ours , where face to face is appreciated all the more and the power it gives to our other connected industries .
In Las Vegas we will no doubt learn all about the latest event tech and the need for quality data to measure our industry ’ s impact and help deliver the best ROI possible . And here , I ’ d recommend reading my interview in this edition with Explori ’ s founder and CEO Mark Brewster who traces some of his own journey in search of answers in order to deliver such tools to event organisers . Stax also offers a taste of its latest Globex research ( p18-19 ).
We also offer a showfloor snapshot from the RAI Amsterdam and its recently held European Cardiology Congress . It was truly a congress that embraced sustainability from start to finish with plenty of examples of livening up the exhibition experience .
We also offer more CEO insights , with Tom Kallman sharing insights on some of his company ’ s big show moments seen through a 60th anniversary lens , while Studio Giggle shares some virtual production tips and a little Hollywood magic .
One of the industry heavyweight thinkers , who you will no doubt hear from in Las Vegas , too , is Mathias ‘ Tesi ‘ Baur , who also exclusively shares with us his latest thoughts and interpretation on the AI scene , with a delightful ‘ back to the future ’ article .
We also welcome Mark Shashoua ’ s thoughts on why the events sector remains one to watch for 2023 and beyond . There is much more besides as we try to Go Beyond together .
Please do not let all the pearls of wisdom and innovative discussion stay in Vegas , but spread our new messages way beyond !
Paul Colston Editor Twitter : @ ExhibitionWorld Instagram : @ ew _ magazine
Managing Editor : Paul Colston ; Portfolio Director : Iain Stirling ; International Reporter : Catie Owen ;
Graphic Design : PA Media ; Production Controller : Sabrina Boucher . Contact us : Subscriptions :+ 44 ( 0 ) 20 8481 1128 , Editorial : + 44 ( 0 ) 20 8481 1152 , Advertising : + 44 ( 0 ) 20 8481 1122 , Production :+ 44 ( 0 ) 20 8971 1132 . Exhibition World is published by Mash Media , Second floor , Applemarket House , 17 Union Street , Kingston Upon Thames , KT1 1RP , UK . Tel : + 44 ( 0 ) 20 8481 1122 fax : + 44 ( 0 ) 20 8481 1144 , Email : info @ mashmedia . net Views expressed are not necessarily those of the publishers . No part of this publication may be reproduced without the express written permission of the publishers . Printed by Pensord Press Ltd .
www . exhibitionworld . co . uk Issue 5 2023 5