Exhibition World Issue 5 – 2021 - Page 59

Italian re-opening
and construction machinery . Over the years , the offering has been expanded to include other sectors such as heating with wood biomasses ( Progetto Fuoco ), custom motorbikes ( Motor Bike Expo ), as well as the worlds of art ( ArtVerona ), education and training ( Job & Orienta ), the biomedical field ( Innovabiomed ) and the organic food sector ( B / Open ).
Veronafiere also organises fairs directly in the US , China , Russia , Brazil , Canada , Germany , England , Holland , Mexico , Poland , Thailand , Hong Kong , Morocco and Peru . It has a permanent office in Shanghai and subsidiary companies : Veronafiere do Brasil , Veronafiere Asia Ltd and Shenzhen Baina International Exhibitions .
“ The pandemic obliged us to respond to economic and financial implications as well as [ posing ] a design challenge involving the concept of resuming in-person trade fairs in total safety by innovating the business model to support companies ,” says Giovanni Mantovani , CEO of Veronafiere . “ Coronavirus also further accelerated our digital transformation processes . Physical experience at trade fairs will always
be vital but we have realised that the future will move towards an integrated or hybrid model , where online aspects complete and expand the potential of the offering of attended events with a view to an ever broader multi-channel approach ,” he adds .
A new Veronafiere Plus ( VF +) digital platform integrates in-person events to multiply their potential by connecting the reference communities . The Vinitaly , Samoter and Wine2wine observatories are extremely useful marketing intelligence tools for companies , while initiatives organised by the Vinitaly International and Marmomac Academies ensure continuous training for sector professionals .
Bolognafiere Group extends activities The BolognaFiere Group is extending its activities into Latin America with the opening of a new company and new offices in Guadalajara in Mexico .
North America , China , Asia , Russia and Europe are the geographical areas in which the BolognaFiere Group already has a consolidated presence , and its operations in Mexico are expected to act as a pivot between North and Central America – providing a fast track to the North American market thanks to the NAFTA / USMCA treaty .
AEFI believes Mexico stands out in Latin America for the stability of its economy and for internal consumption trends supported by a young population and the constant expansion of the upper and middle income groups with a significant propensity for consumption .
In 2020 Italian exports to Mexico exceeded a value of € 3,120m , distributed across various product sectors .
The BolognaFiere Group ’ s new company – GIPLANET MEXICO – will operate on two levels : setting up of exhibition spaces and the
Top : Maurizio Danese
Above : Giovanni Mantovani
organisation of events . Indeed , work has already begun .
GIPLANET MEXICO makes its official debut in October with the setting up of Industrial Transformation Mexico , an event dedicated to the digital industry in Leòn ( a city in central Mexico where a further three events are in the pipeline ). It will then be involved in the setting up of leading South America events , such as the Monterrey Wedding Expo , TlaquepArte Guadalajara and Latinzoo , for the pet industry , held in Mexico City .
GIPLANET MEXICO will allow the BolognaFiere Group to become a reference partner for international organisers operating in Latin America and the company aims to get involved in scouting and boosting numbers of incoming visitors to Italy from Mexico and from the Latin American area .
Back home in Bologna , the 33rd edition of the international exhibition of organic and natural products , SANA , attracted nearly 50,000 visitors 9-23 September . SANA co-located with Cosmofarma Reazione and OnBeauty by Cosmoprof and the combined shows welcomed 1,150 exhibitor brands across 10 exhibition halls .
The organic market in Italy , in 2020 , BolognaFiere reckons , is worth € 4,573m and ‘ Made in Italy ’ organic exports to international markets add up to over € 2,900m . In order to respond to this demand , initiatives have been launched including SANA BUSINESS DAYS in Hamburg , scheduled for 23 and 24 June 2022 . That is a project dedicated to operators in the sector ( producers and distributors ) interested in expanding their business contacts in Germany , Austria and Switzerland .
The German market is an interesting one for natural cosmetics , with a business volume of € 1.38 billion ( 2019 figure ) and a growth rate of around 9 %, according to BolognaFiere .
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