Exhibition World Issue 5 – 2021 | Page 58

Italian re-opening
Despite the challenge of the spread of Covid-19 variants , AEFI says it remains confident about the future and trusts that the implementation of the AEFI Protocol , combined with the adoption of the Italian Green Pass , will enable the full reopening of the industry and the national economy as a whole .
The results from the first two months of the re-opening at least indicate that it is possible to hold events safely and there is a clear interest in attending them again .
All returning events are combining physical participation with expanded digital services , AEFI reports , and there is clearly no room to be resting on laurels . Italian GDP fell by 9 % last year and this year upturn is estimated to be 5 %.
Nevertheless , Italian trade fairs have a busy autumn and winter calendar planned .
Fiera Milano Fiera Milano continues to be one of the industry leaders , despite the difficult situation , and is committed to helping companies expand their business opportunities in Italy and abroad . The group has carved out a dominant role in events in numerous manufacturing sectors : fashion , furniture and furnishings , home and lifestyle , mechanical tooling industry , tourism , professional hospitality ,
food , plant engineering and energy , construction and art .
The group ’ s offer is complemented by engineering services , stand-fitting services and logistic services , as well as a multichannel platform that includes digital signage , web content and congresses .
Fiera Milano has been listed in the STAR segment of the Mercato Telematico Azionario of the Italian stock market since 2002 .
Fiera Roma Fiera Roma is reviving as a business hub strategically placed in the middle of economic flows between the North and the South of Italy and Europe .
Fiera Roma , which has its own train stop , has a multifunctional trade fair district covering over 90,000sqm and offers a unique hosting combination for both high-level exhibitions and congress events . Its ten column-free pavilions offer advanced technologies and the business benefits from Rome ’ s status as a centre of excellence in training , research , science , medicine , industry , design , agriculture and technology .
Fiera Verona Veronafiere is under starter ’ s orders with a view to the autumn restart . “ Even during the lockdown period , we always kept our engines
Right : Visiting VIPs in Bolognafiere
Below : All roads lead to Rome , at least they did for the ESC Congress in 2016
running and as soon as Italian law allowed us to do so , on 15 June , we resumed with numerous events and by adopting a specific safe business protocol capable of ensuring maximum safety for exhibitors and visitors ,” says Maurizio Danese , president of Veronafiere .
“ Trade fairs are a vital promotional tool , especially for the Italian economic system which largely consists of small and medium enterprises with huge potential but not particularly well structured to work on international markets ,” Danese adds .
Veronafiere SpA has organised trade fairs , congresses and events since 1898 . With 1.1m visitors , more than 13,000 exhibitors , 760,000sqm of show and stand space sold for 71 events organised in 2019 , it is one of the country ’ s most important trade fair platforms for international business promotion .
Veronafiere ’ s strength is that it has always been the direct organiser of its events . Vinitaly , Marmomac , Fieragricola , Fieracavalli and Samoter are some of the successful products in a portfolio emphasising specialisation in industrial value chains such as wine and food , agro-food , natural stone , design
56 Issue 5 2021 www . exhibitionworld . co . uk