Cape Town International Convention Centre
Bringing New Possibilities to Africa
According to the UFI & Explori Global Visitor Report 2018, the trade
show of the future will have the following hallmarks;
1. It will strike the right balance between business objectives and
enjoyment.
2. It will continue to place a high value on the role of the exhibitor –
critical importance of showcasing the most innovative solutions,
particularly through a high-quality exhibition floor, is likely to remain
a key driver of visitor satisfaction.
3. It will resolve the tension between providing personalisation and
the ‘wow factor’ - we may see a decline in midsize events and a
polarisation towards the very niche, community focussed event or the
super-sized (super budget) scaled event.
4. Most organisers agree that personalisation will be an important part of
their future marketing and event strategies.
5. It will be open to the possibilities of event tech.
6. It will demonstrate a strong commitment to sustainability.
C
onsidering the above, it’s
easy to see why more and
more international event
organisers choose Cape Town
and the Cape Town International
Convention Centre (CTICC) as their
venue of choice.
Striking a balance between business
objectives and enjoyment at the
CTICC is simple, with the world
class facility located in one of the
worlds top destinations, Cape Town.
Everything you need is at your
fingertips.
The CTICC’s friendly and
professional staff have experience
hosting successful, entertaining
events, from international jazz
festivals and trade fairs in their
high-tech and versatile exhibition
halls, to medical congresses in their
well-equipped auditoria and gala
dinners in the ballrooms. The centre
also provides venues for more
intimate meetings, presentations
and community focused events in a
variety of beautiful meeting rooms
and roof terraces, with spectacular
views of Table Mountain.
To top it off, the centre’s focus on
sustainability is the golden thread
that runs through everything the
CTICC does, allowing the venue
to bring people together through
environmentally conscious, world
class events. Client’s can tap into the
centre’s experience and leverage
local partnerships to off-set a shows
carbon footprint in various ways.
Recently one of the exhibitions
donated the stands recyclable waste
to one of CTICC’s local community
partners who repurposed the
material to secure living spaces, for
carpentry and making furniture, as
well as a woodwork project, which
creates items that can be sold for
profit.
The CTICC’s continued success
can be attributed to integrating
innovation throughout their
business model, focusing on people,
planet and profit, alongside the
appealing value proposition Cape
Town has to attract influential
international conferences and
events.
This not only gives the centre a
competitive edge in the industry
but also contributes to the region,
the country and Africa’s knowledge
economy, driving economic growth
and positioning the CTICC as an
industry leader.