Exhibition World Issue 4 | Page 5

Editor ’ s Note

New momentum

hanghai SNIEC CEO Michael Kruppe ’ s

S interview with us illustrates how the mighty Chinese exhibition market is moving up through the gears and driving forward once more and putting Covid very much in the rear mirror . His venue , he says , is booked out for the next three years , a great barometer of demand .

And we also feature in this edition a more historic sector survey from Messe Munchen shows that the fundamentals of the trade fair business in Germany , at least , are sound , and this bedrock remains to be built on further as we move towards 2024 .
Our association partners ’ columns also reinforce the picture of international exhibitions once again spreading their wings and revealing their full impact on economies and societies .
If you ’ re on the lookout for a new up and coming destination then I recommend our feature on Kazakhstan , the world ’ s ninth largest country and a big player in the natural resources market .
With new markets and new momentum comes our new generation , and Catie Owen takes a closer look at some of the talent emerging courtesy of UFI ’ s NGL Grant scheme .
We also share some photos from the recent gatherings of AIPC at its annual conference in Luxembourg and from UFI ’ s European Conference .
Do let us know what you ’ re involved in and help us pass on your tips , best practice advice and , indeed , any warnings or challenges .
The climate appears to be hot in many places just now , so keep a cool head and look to make the most of a returning market .
Paul Colston Editor Twitter : @ ExhibitionWorld Instagram : @ ew _ magazine
Managing Editor : Paul Colston ; Portfolio Director : Iain Stirling ; International Reporter : Catie Owen ;
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