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Tanya Pinchuk , CEO of ExpoPlatform : In terms of main challenges post- Covid , event organisers have been faced with a saturated market for live shows . Participants have been left wondering which are most important for them to attend . Budgets are tighter than ever before . Using real data to show the impact of technology has been crucial . The organisers who have invested in this can see much greater detail about the value of their shows .
Post-Covid , event technology is more important than ever before . We ’ ve seen a tripling of touchpoints available to exhibitors since 2020 . Event technology is not just virtual events , it ’ s about forging connections , simplifying schedules and creating more value for all . The big organisers understand this – they have invested heavily in tech for live events .
As far as recruitment and staffing go , we haven ’ t changed the model significantly , we are expanding the team in a sustainable way .
As for what has changed the most
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in our approach to business in the ‘ new norm ’, I would say that it is the fact that tech is here to stay . Perhaps one of the biggest examples of this can be seen in 365 Community models . Lockdown meant all interactions went online , all of the time . But participants now expect that sort of engagement with brands to continue . That means providing a year-round platform to go alongside live events . This boosts engagement and revenue opportunities before , during and after the shows .
Technology providers which are geared towards live events are in a strong position . They bring the onsite and online worlds of events together . Digital badge scanning and features such as automated reminders and notifications make it easier to connect and network with other event participants . For instance , at GITEX – the global tech show held in Dubai – this led to 500,000 + leads scanned by exhibitors and one million leads generated in total , with the average lead rating over the five days being four out of five stars .
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Sebastian Witt |
Sebastian Witt , senior consultant at Germany-based international consultancy jwc : For our company , the main post- Covid challenges have included finding qualified staff with intercultural capabilities for the execution and delivery of our growing number of projects .
We are finding that the demand for consultancy services has grown rapidly post-Covid . The importance of our industry for local and global economies is well recognised and the willingness to invest into industry know-how , to foster growth , is increasing .
However , staffing and recruiting of talented individuals remains our biggest issue . We rely heavily on our existing global network to attract new talent . Additionally , we work with agencies and headhunters .
Inflationary pressures mean that , in general , companies should review their pricing policies and establish pricing strategies that meet the perceived customer value of the service being offered .
As a consultancy company we are not as directly impacted by inflationary pressures as venues or some other service providers . We increasingly rely on hybrid working models , both internally and also while working with clients . This new working model allows us to deliver projects in a more timely and cost-effective manner . Nonetheless a significant part of our work remains face-to-face .
Our customers are still based around the world . However , we experience an increase in demand for our services in Europe , the Middle East , ASEAN and also China .
Our core value proposition lies in the expertise of our team . This expertise and know-how is unrivalled by AI or other emerging technologies .
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