Exhibition World Issue 3 | Page 24

Supplier insights

Servicing the new norm

While the activities of organisers are always in our focus , it is good also , to take the temperature of businesses in the supplier sector . EW asked three leading service providers in the global exhibition market for their insights into where the market is running smooth again and where it is still rocky .
Part of team R . E . Rogers , India
Covid levels . Our revenue streams are thus affected due to low margins on local goods .
Second , freight rates rocketed during Covid and geographic disruptions due to the war in Ukraine are still keeping these rates high today . The exhibitor is bearing the brunt of this and this means they are generally reducing the volume of their exhibits , resulting in a revenue loss for us .
I don ’ t believe there has been any loss in the importance of the
Ravinder Sethi
Ravinder Sethi , chairman and managing director of specialist logistics company , R . E . Rogers , India : R . E . Rogers , India , is one of the most experienced logistical operators in the global exhibition business and identifies two main challenges affecting our exhibition revenues post-Covid .
First , exhibitions reopening were predominantly domestic / local , with global participations ( especially from China ) still not returning to preexhibition
business to the economy , however . Nothing has changed there , we still remain market leaders in India .
The only change is the importance of some other verticals which we enhanced during Covid – namely , special projects , defence , and free trade warehousing , to name a few .
Exhibition logistics was our primary vertical in the ‘ old norm ’. We ’ ve now widened our business verticals in the ‘ new norm ’. We ’ ll never be dependent on one sector only .
But , even with the above scenario , we ’ ve had our best financial year since inception .
In terms of how the business coped with inflation , staffing and recruitment , comparatively , India ’ s inflation is less serious in the wider global scenario . The Covid times made us correctly frugal . We continue on that path , thus countering the inflationary effects . Also , we are proud that we did not retrench , nor cut salaries during Covid . On the contrary , we hired to service our enhanced verticals . Staffing was not an issue when exhibitions reopened – our teams were all there .
There has , however , been a slight change of geographical focus for this business . Our geographical focus was primarily on business outside India . Post-Covid , we ’ re also giving equal focus to the domestic market .
Another trend is the increasing role of technology which includes everything from custom brokerage , tracking , onsite , and general administration .
24 Issue 3 2023 www . exhibitionworld . co . uk