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while others offering both tailored education and a variety of activations included Maritz , Encore and industry associations .
Finally , as part of its drive towards Net Zero , for the first time all IMEX attendees had the chance to make a climate contribution by ‘ balancing ’ their travel to and from Frankfurt thanks to a new partnership with Cloverly .
The IMEX Frankfurt Gala Dinner Awards , held at the Sheraton Frankfurt Airport hotel , honoured the achievements , innovation and passion of individuals within the industry .
Destinations and associations used the show to share a variety of new research findings . One example was Destination Canada which revealed results from its Legacy and Impact research study , designed to track the long-term benefits of business events hosted in Canada up to 2025 .
Virginie De Visscher , executive director , Business Events at Destination Canada , explained that one of the keys to successfully leveraging the legacy of any
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business event is government participation , which the data shows can lead to policy change , higher public awareness or even direct government funding .
Insects to Feed the World De Visscher cited the example of Insects to Feed the World conference held in Quebec to raise awareness of an emerging commercial sector : insects as a protein-rich food source for animals , humans and pets . As a direct result of the event , the Canadian government now recognises insects as a livestock and insect producers have secured both funding and new partnerships as well as a stronger new supply chain .
Genevieve LeClerc , CEO of Meet for Impact which as involved in the study , said : “ This case study exemplifies the impact every city would like to have . It created momentum for a new industry . This is legacy in action .”
Purpose over profit Attendees also learned that a growing number of global
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IMEX Frankfurt , visit : www . c-mw . net
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companies are reinventing business impact by pursuing purpose over profit . At one of the show ’ s education sessions , B better : Exclusive Collection ’ s Impact as a Socially Conscious Business , Danny Pecorelli , managing director of Exclusive Collection , discussed his company ’ s journey to become the UK ’ s first B Corp accredited hotel company . “ It ’ s not bad to make a profit , it ’ s how you make a profit that counts . It ’ s not just about what you do , but also the impact you ’ re making in terms of who you work with . We ensure we do our due diligence across the supply chain ,” he said .
Amy Calvert , CEO of the Events Industry Council , reminded her audience at the launch of EIC ’ s new Future Landscapes Survey that if the global events industry were a country , it would be the 13th most powerful by economic impact ( GDP ). She said : “ As an industry we ’ ve tended to be reactive in the past . Now it ’ s time to work more closely together , to be more informed and proactive and to lead with a higher purpose .” EW
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