IMEX
The continuing Impact of IMEX
The 2024 edition of IMEX Frankfurt lived up to its declared theme of ‘ Impact ’ and drew 4,000 buyers and 12,000 visitors over the three days in May at the city ’ s Messe . EW reports on the show ’ s key talking points
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MEX Frankfurt 2024 , which ran 14-16 May at the German city ’ s Messe , drew approximately 4,000 buyers and 12,000 visitors to the show , organisers reported .
The MICE industry exhibition featured highlights of latest innovations , such as fresh efforts towards sustainability and issues around Gen Z recruits . Impact was the overarching theme this year .
During the show , International Congress and Convention Association ( ICCA ) announced a new partnership with universities to provide scholarships , mentorships and networking opportunities for students and young event planners . IMEX CEO Carina Bauer endorsed the show ’ s stake on young professionals : “ We ’ ve been really pleased with the number of young people attending our Rising Talent programme for those with up to three years ’ experience . It was also great to see the launch of a complementary programme – Young Stars – part of our broadest ever range of German language education and an integral part of the hugely successful MICE Impact Academy .”
In addition , the IMEX-MPI-MCI Future Leaders Forum marked its 22nd year at the show .
Show content sessions included deep dives into important workplace topics such as burnout and mental health . Equally , at the planner level , there were sessions covering topics in a highly practical way , such as sustainability and especially AI ( Artificial Intelligence ). “ It ’ s clear that this blend of strategic leadership sessions and practicality is giving everyone the choice they want and
the personalisation they need ,” said Bauer .
Impact , IMEX ’ s Talking Point for the next two years , was embraced by partners and exhibitors with Sarawak ’ s vibrant , multi-sensory activations at the show entrances striking a welcoming note and others such as Singapore , Houston and Glasgow all launching different impact projects during the week . The Google Xi CoLaboratory made a popular return to IMEX
52 Issue 3 2024 www . exhibitionworld . co . uk