Abu Dhabi set to unveil enhanced MICE offerings at IMEX Frankfurt 2022
The Department of Culture and Tourism - Abu Dhabi has announced its participation at IMEX 2022 in Frankfurt , 31 May – 2 June , where it will promote the emirate as a destination of distinction for business events and incentive travel .
Abu Dhabi is set to share its updated Advantage Abu Dhabi ( AAD ) Meetings & Incentives ( M & I ) 2.0 programme – at IMEX , alongside new global partnerships that seeks to stimulate MICE activities to the region post-pandemic .
With global destinations increasingly bidding and attracting corporate groups , the upgraded programme builds on the AAD M & I Programme launched in 2019 , to offer more value-adds and additional benefits in order to remain competitive as the MICE industry reopens .
As part of its ongoing strategy to increase market share , Abu Dhabi Convention and Exhibition Bureau ( ADCEB ) has also collaborated with Etihad Airways to offer benefits to corporate groups such as discounted air-tickets , group booking discounts , complimentary flights for large MICE group bookings on direct flights , and special flight rates for site / destination inspection trips to Abu Dhabi , for those that hold their business events and incentive groups in the emirate .
Both new MICE initiatives help to further establish Abu Dhabi as one of the world ’ s leading business events destinations and provide an attractive proposition of offers and benefits to esteemed MICE groups , attracting new interest and ensuring valued clients continue to return to Abu Dhabi .
Additionally , ADCEB will also be announcing its partnership with ASSOCIATIONWORLD at IMEX Frankfurt , which makes Abu Dhabi the exclusive Middle East partner for two leading association events this year : the Geneva International Association Forum ( GIAF ) and the Brussels International Association Forum ( BIAF ). The partnership aims to allow for an even better understanding of the needs of international associations , with ADCEB working alongside
ASSOCIATIONWORLD to help find innovative solutions to the challenges association face .
ADCEB will also be the announcing the success of the Abu Dhabi Convention and Exhibition Bureau and Miral Joint Business Event Fund , designed to attract larger corporate groups to the UAE capital .
The announcements follow the news that ADCEB has continued its successful Association Relations Programme ( ARP ) with the International Congress Convention Association ( ICCA ), boosting the Bureau ’ s profile on a global stage , whilst continuing to strengthen ties with other entities within the industry .
Located at Messe Frankfurt , DCT Abu Dhabi , alongside its key trade partners will be exhibiting amongst more than 5,100 global decision-makers in the sector to convene with the world ’ s meetings industry . Do visit the Abu Dhabi stand - E520 and engage Team Abu Dhabi to find out more .
Mubarak Al Shamsi , director of the ADCEB , will lead the delegation from DCT Abu Dhabi .
www . exhibitionworld . co . uk Issue 3 2022 29