Superheroes beam into new base
Middle East Film and Comic Con has moved into its new home at Abu Dhabi National Exhibition Centre , and the numbers were truly super
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Comic Con ( MEFCC ) staged its first threeday event at its new home at Abu Dhabi National Exhibition Centre ( ADNEC ), 4-6 March 2022 . Now in its tenth year , MEFCC event is the region ’ s largest pop culture festival celebrating film and television , comic book culture , animation , gaming as well as anime and cosplay attracting fans of all ages .
The Informa Connect-organised event featured celebrity meetand-greets as well as panels from film and TV stars , workshops , entertainment and cosplay , dance and gaming competitions with top prizes of up to AED30,000 ( US $ 8,000 ) up for grabs ; some of the largest prize pots in the United Arab Emirates .
Celebrities in attendance included Nathalie Emanuel from Game of Thrones as well as fan favourites Ming Na-Wen , Charlie Cox , and Michael Rooker from the Marvel Universe and beyond . Voiceover actors and big-name artists from publishers such as Marvel and DC were also in attendance sharing their experiences and tips with eager fans .
The event was housed in two halls at ADNEC and comprised of exhibition space , meet-and-greet
Above : MEFCC underway at ADNEC
areas , main stage and activation areas . ‘ Artists Alley ’ provided a showcase for local and regional artists and creators to show off their works .
MEFCCs ‘ Party Plaza ’ took over one of ADNEC ’ s outdoor spaces , Central Plaza which buzzed with the energy from DJ and dance performances on the outdoor stage and also featured a skate park and food truck zone .
MEFCC 2022 was a successful event which attracted a higher than expected 24,000 unique visitors , more than 250 exhibitors and in excess of 200 media representatives as well as over 50 regional influencers . Visitors attended from Abu Dhabi and the Northern Emirates as well as the surrounding GCC countries , 41 % of whom visited from Saudi Arabia .
The event gathered 268 pieces of press coverage and MEFCC social media gained a reach of 10,531,471 and generated 14,647,777 impressions
Alan Kelly , commercial and strategy director , Informa , said : “ It
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