Resilient steps on the road to return to live events
I write these lines just before Global Exhibitions Day , but what a great opportunity for us to send our message out and celebrate again that , despite all the challenges and barriers this past year , our industry is rebounding to provide those valuable platforms our economies need to thrive .
And the rebound is well under way in the Gulf region , as illustrated by the UFI MEA Conference in Dubai at the end of May . We have input in this edition from some of the key speakers and organisers of that event . They give us insight into how the UAE in particular , and other states too , are providing the healthy and hygienic environments for our valuable tradeshows to return .
Our cover story focuses on how women in central and eastern Europe have made their mark in the industry and describes some of the challenges they face . Żaneta Berus has focused in on a selection of key movers and shakers who share the stories of their own personal career paths and experiences . Hopefully they provide some real life examples to draw inspiration from .
This issue also takes a close look at a very recognisable global brand , which not only stages
exhibitions and events at some of the most prestigious venues in the world , but actively promotes platforms for trade and networking : The World Trade Centers Association . The WTCA has notched up 50 + years of service , and we hear from some of the key WTCs around the world on how they promote events and how important those events are to trade and economies .
I am also delighted to say that Paul Woodward , an ex-UFI MD , organiser and industry consultant for many years , will be joining Exhibition World as Guest Editor for a six-month stint from June . I will be supporting Paul as we strive to deliver new and exciting feature content across a wide range of topics . Do look out for how you can get involved in those as we announce them .
And , as we move away from GED2021 , stay resilient on your pathway back to business .
Paul Colston Managing Editor Twitter : @ ExhibitionWorld @ paulcolston
Portfolio Director : Maria Badakh ; Managing Editor : Paul Colston ; Global Account Director : Iain Stirling ; Global Account Manager : Jon Howell ; Features Editor : Stuart Wood ; Graphic Designer : Kateryna Smirnova ; Production Controller : Sabrina Boucher . Contact us : Subscriptions :+ 44 ( 0 ) 20 8481 1128 , Editorial : + 44 ( 0 ) 20 8481 1152 , Advertising : + 44 ( 0 ) 20 8481 1122 , Production :+ 44 ( 0 ) 20 8971 1132 . Exhibition World is published by Mash Media , Second floor , Applemarket House , 17 Union Street , Kingston Upon Thames , KT1 1RP , UK . Tel : + 44 ( 0 ) 20 8481 1122 fax : + 44 ( 0 ) 20 8481 1144 , Email : info @ mashmedia . net Views expressed are not necessarily those of the publishers . No part of this publication may be reproduced without the express written permission of the publishers . Printed by Pensord Press Ltd .
www . exhibitionworld . co . uk Issue 3 2021 5