Welcome
rch back
in Asia
playing a leading role and coordinating strategy in the tier
2 city of Changsha to ensure the comeback of the Hunan
Auto Show went without hitches in a safe environment. It
was the first tradeshow to return and the first blueprint of
how a show should look in the new normal.
EW online explained the process on its website at the
time, which saw visitors checked before even turning up
at the Changsha venue. Equipped with health codes and
using technology, organisers ensured a smart registration
and a smart routing of visitors and the disinfecting of the
whole tradeshow with exacting protocols.
Now we have our frameworks and successful case
studies (including the Architecture show at KINTEX,
Korea) that show how things should be done, let us take
more firm steps forward and prepare the way for the
return of international events when travel permits.
Paul Colston
Managing Editor
Twitter: @ExhibitionWorld @paulcolston
bal Account Director: Iain Stirling; Global Account Manager: Jon Howell;
yna Smirnova; Production Manager: Elizabeth Nixon.
1152, Advertising: +44(0)20 8481 1122, Production:+44(0)20 8971 1132.
arket House, 17 Union Street, Kingston Upon Thames, KT1 1RP, UK.
481 1144, Email: info@mashmedia.net
. No part of this publication may be reproduced without the
lishers. Printed by Pensord Press Ltd.
Issue 3 2020 5