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40 leading exhibition industry companies. It includes detailed revenue breakdowns by segment and region, operational performance benchmarks, and company rankings.
As shown, the Top 40 exhibition companies returned to pre-Covid revenue levels in 2023 but with much slower growth compared to the pre-pandemic period. From 2010 to 2019, the industry outpaced global GDP with a 5.8 % CAGR, led by pure organisers at 8.7 %. The postpandemic trajectory has been slower, with a 1.2 % CAGR from 2019 to 2023. However, 2024 forecasts predict a strong 6.6 % year-over-year growth. As shown above, analysis of global market shares among the Top 40 organisations reveals a fragmented industry, with the Top 40 now generating 38 % of total revenues – a 2 % increase from the previous year. A review of 2022 / 23 rolling averages against historical benchmarks( 2008 / 09) emphasises the role of leaders like Informa in driving growth. Despite having the lowest revenue among top companies in 2008 / 09, Informa has since achieved the fastest growth, primarily through acquisitions, ultimately establishing itself as the company with the highest turnover in our industry. In the ranking of the Top 20 companies
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by pure event organising revenue, several changes can be observed with the top three – Informa, RX, and Clarion – generating more revenue in 2023 than the remaining 17 companies combined.
Market deep dives The report provides a comprehensive analysis of the exhibition markets in China, India, and the GCC, focusing on market size, key sectors, major exhibitions, prominent organisers, and future forecasts. The three regions exhibit distinct market dynamics, yet all share promising growth prospects.
In addition, as one of the most dynamic and rapidly evolving exhibition markets, Saudi Arabia is the focus of a dedicated section in the report. The analysis offers insights as well as an overview of market entry strategies for international organisers. It emphasises the role of partnerships and joint ventures to successfully navigate and thrive in this emerging and highly dynamic market.
Top global exhibitions: KPIs and pricing trends Measuring success in the exhibition industry requires a nuanced understanding of event metrics and pricing dynamics. This year’ s newly
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n If you are interested in finding out more about this year’ s Global Industry Performance Review( GIPR), please see https:// bit. ly / GIPR2023 or contact Lorenzo Garbujo under lgarbujo @ jwc. eu. com |
added top events monitoring chapter explores event KPIs and price levels across various sectors and geographies between 2019 and 2023, providing benchmarks for performance metrics and pricing structures for over 200 exhibitions.
A comparative analysis of net rented space and visitor development across European industry segments in 2023, relative to 2019 levels, reveals a mixed landscape. Sectors such as Energy & Environment and Tourism, Travel, and Education show strong growth, with development rates exceeding 130 %. Security & Defence also demonstrates solid performance. In contrast, sectors like Automotive and Consumer Goods report growth rates below 100 %, indicating slower recovery and reflecting structural challenges and shifting customer behaviours. The report also explores the pricing of exhibition space for key events worldwide. A comparison of average price levels across regions, reveals that the Middle East is the most expensive region for exhibition space, primarily due to its partially limited venue availability, followed by North America. Asia exhibits considerable price variability; however, it is important to note that the reported price levels are heavily influenced by the Chinese market. In this context, the listed prices primarily apply to international exhibitors, while domestic exhibitors benefit from significantly lower rates( also observed in India).
At the country level, UAE leads globally with the highest average square metre price of 600 €/ m ², followed by Singapore and the UK. In contrast, major European markets like Germany, Spain, and Italy offer more affordable averages around € 250 / m ². EW
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