Report
Exhibition evolution: The 2024 global industry performance unveiled
We offer exclusive insights from jwc’ s annual Global Industry Performance Review( GIPR)
T he Global Industry Performance Review( GIPR) by jwc continues to be a cornerstone of knowledge for professionals and stakeholders in the exhibition industry. The 2024 edition was officially made available from 24 January 2025 and has been refined and expanded, building on the success of previous editions, to deliver valuable insights and comprehensive analysis of the exhibition industry.
Lorenzo Garbujo, senior consultant at jwc and lead editor of the GIPR, provides an exclusive preview of the report and shares early insights with us here.
“ We are excited to be able to publish our latest analysis of the international exhibition industry in a shape and form that has even further developed from the already comprehensive report last year. With this 500 + page edition we provide tangible value to the industry’ s stakeholders – especially the decision-makers,” Garbujo says. The report is structured into seven dedicated chapters, commencing with the‘ Global Macroeconomic Outlook,’ which examines the broader economic landscape, and its impact on the exhibition industry.
Market profiles In the second chapter we delve
Above: Lorenzo Garbujo into‘ Global Exhibition Industry & Market Profiles’, and analyse the key characteristics of major exhibition markets worldwide. Notably, this edition introduces a new focus on the ASEAN and other selected Asian countries, along with an overview of the South America markets.
While European markets are stagnating, regions like the Middle East and parts of Asia are projected to experience robust growth as new venue capacities come online. North America is expected to see moderate growth, whereas the key markets in South America are expected to expand significantly. Differences in net rented space and revenue growth are evident across all regions, with revenues having returned to prepandemic levels globally. However, space recovery is anticipated by 2025 in all regions except Europe.
Top 40 exhibition organisations A staple of the GIPR, the Top 40 Company Performance Review chapter offers a comprehensive analysis of the financial and operational performance of the
44 Issue 2 2025 www. exhibitionworld. co. uk