Feature section of the market as Google basically only gives you the biggest companies .
Putting the below , left ( unsophisticated ) prompt , into the two vehicles generated two outcomes .
Speaking their language To truly connect with people , you need to enter their conversation , not just in a physical way but also in an emotional way . That requires you to use the correct terminology and tone of voice .
Start by identifying the key influencers in the sector ( ChatGPT isn ’ t great at this ) and then input a few articles from each into AI and ask it to analyse the frequency of words used , tone of voice and , importantly , the key themes that are coming through . Also ask it to identify the sub-themes that could give you the new stand-out content that will be ahead of the curve . The perception of your authority in the area will expand beyond your team ’ s probable surface level of knowledge at the point of launch .
Prompt
“ I want to run a conference for employee engagement , who would be the ideal sponsors for this – the audience is HR directors in FTSE 100 companies ”
ChatGPT :
Extract below . The full article outlined six different sponsor segments each with 3-4 subsets that could be targeted and even generate a list of the most effective messaging to use to attract them to become involved . The beauty of this is that you aren ’ t restrained by your own bias as to what SpEx areas to approach . ChatGPT will throw up all areas that it believes are relevant , you then build on this with your own and industry experts knowledge . This approach will enable you to write a comprehensive sales plan in half a day , significantly faster than traditional methods . The single biggest reason events fail is because we don ’ t give them enough time to succeed , so the difference between creating a sales plan in half a day and a couple of weeks is significant . It will also allow you to get out before any competitors who aren ’ t AI savvy .
Personalisation Personalisation works ; we know that but often don ’ t implement it because it ’ s time consuming . At best we probably aim for four dedicated landing pages , split by sector . No more ! Create your standard sales page and then input that and the last three articles your specific contact wrote and ChatGPT will change the copy to mirror their issues . Effective prompt engineering is important and requires a little thinking about but once created can be used for as many contacts as you have time for . You can ask the system to output web copy , a series of emails and even sales scripts . Taking you from mass marketing to an ABM strategy in an instant .
Content creation Another barrier to a successful launch is having a content programme that is significantly robust to aid sales at an early enough stage . You don ’ t want to commit your valuable time or employ a content coordinator until you are past the go-date but without the content outline it is hard for your team to sell because everything is intangible . Again using ChatGPT with clever mega-prompts and inputs from key clients and influencers allows you to pull out themes and identify the possible headlines ( it ’ ll write those too ) Obviously , you would run it by industry experts but it makes the initial conversations much more constructive .
Even if potential clients don ’ t agree with the plan , it gives you something solid to discuss with them . Call for papers can be some of the most productive lead gen pieces . This approach empowers you to start this detailed approach at a much earlier stage and create a sense of urgency . Stage space is limited , it is often what gets people to commit rather than wait until the last minute to see who else is involved . Most companies are very sheep-like – this gives you the power to shepherd .
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