Feature
Using AI to de-risk event launches
Mina Booth examines some ways to get easy wins with AI when planning your big event
T he failure rate for all products globally is incredibly high . An even greater number don ’ t reach their targets . The events industry is all about innovation , it is the life blood of our industry and a requirement for most event content . Geo-cloning or format updates are lower risk . Completely new events are very risky but essential .
Traditional methods for launch events require a website , sales materials , and a lot of social media , all to be delivered by a small team and a tiny budget . AI used well can give you the ability to go from idea to launch faster and spend less both in terms of time and actual money . Indeed , AI can help you identify the original ideas .
Your ideal client All great launches start with a deep understanding of your ideal client and the business issues that they face . We usually create a list of the sectors and the companies we plan to target as cornerstone sponsors but then sell them all the same dream . To be truly successful sales machines we need to be able to identify their hopes , dreams , fears and frustrations and ultimately how they want to develop as a business . Then sell them the solution that matches this need .
Mega-prompt My ideal client is a competitor or partner of ( insert bellwether name ) who struggles with ? problem ( or struggles to reach X job type / company type ) and is specifically inserted in reaching job titles from FTSE100 companies based in the UK with a goal of ?
Sales plan The biggest difference between using search engines and ChatGPT
is that the latter gives you one answer and search engines give you page , upon page of possible answers . You need to work your way through the ads and the possible random companies to get the right answers and you may still miss a whole sub-
Prompt
“ I want to run a conference for employee engagement , who would be the ideal sponsors for this – the audience is HR directors in FTSE 100 companies ”
Google :
30 Issue 2 2024 www . exhibitionworld . co . uk