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a car , but then if you throw into that if you want to protect your car , then you can also wrap it in a protective film . And it ’ s an incredible industry , a really colorful , vibrant industry , and massively technical . To wrap a car well , it ’ s very difficult .”
For the past 11 years FESPA has run its World Wrap Masters competition – a world cup for vehicle wrapping- at its annual Global Print Expo in Munich . This year UK competitors got the chance to battle it out from the famous Northamptonshire race track – before the cream of the crop head to Munich later this month .
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“ This is a new emerging kind of trend , it ’ s more experiential , so this is a little bit different for our events , which happen around the world . There ’ s a party area outside and we ’ ve got a lot of education . So as an exhibition it ’ s been B2B and a little bit B2C as well .
“ You need to have a mix of education , energy and excitement , but in a way in which you can connect both B2B and B2C .”
As an association organisers the success of each event is an opportunity to invest more in their industry . WrapFest is just one of a number of launches where FESPA is racing ahead .
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This year ’ s Brazilian edition saw 21,000 visitors – more than 2019 – and they are launching FESPA Middle East in Dubai , in January .
A further new show , Personalisation Experience will be launching alongside the Global Print Expo in Munich – in another outwardly niche area seeing tremendous growth .
“ It ’ s all about how you can make money from personalising products , whether it be a bag or wallpaper , and getting the biggest brands in the world to talk about how they personalise things ,.
“ You may remember the share a Coke campaign ? The
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person who came up with that idea is our ambassador and is going to be talking to all the brands and telling them how they can personalise products , and how they can increase their profit margin as a result of that .”
Revelling in the success of WrapFest , FESPA head of marketing and events Duncan MacOwan said : “ We always knew there was a gap in the market for an event like WrapFest but we had no idea just how much the industry needed it . It ’ s proven to us that launching WrapFest was one of the best decisions we have made .”
Sounds like they ’ ve got it all wrapped up .
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Summer — 45 |