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Uses Many marketers are already testing the benefits of ChatGPT .
Research by the Infleuncer Marketing Hub found 61.4 % of surveyed marketers have already used AI in their marketing activities . The AI tool most often used by marketers was Jasper . ai ( 32.8 %), with 44.4 % using AI for content creation and more than 60 % planning to use AI or machine learning in their influencer campaigns .
Experts predict 90 % of online content will be made by AI by 2025 .
Stephanie Bruce , marketing manager , at event marketing agency Tag Digital explains how it can help content creation .
“ ChatGPT can brainstorm creative content ideas for blogs or social posts based on a specific keyword ,” she says . “ Some of the ideas might not be relevant , but you can always give more detail and context if you have it to hand . This is great when you are in need of some inspiration .
“ You can send ChatGPT a long piece of content and ask for it to summarise the content . You can also specify how many words you would like the summary to be and in what format , for example , in bullet points .
“ By asking ChatGPT to do tasks like this , you can help take some burden off your team .”
But Bruce warns : “ Before you even think about using ChatGPT to write blog posts for you , Google can penalise AI-generated content , so always make sure to have
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“ By asking ChatGPT to do tasks , you can help take some burden off your team .”
human oversight too .”
Tag Digital chief technical office Alex Velinov has become an expert on the applications of AI to boost exhibition marketing ( read more about their successes on page 22 ).
He says we should see innovation as a tool to help us rather than fear being replaced .
“ Historically , when new tech appeared , this led to the disappearance of some jobs , but exponential growth of new jobs in general . So there is no reason to think something different is going to happen now .
“ People are still crucial for digital marketing for a variety of reasons . They have free will , they can decide to do something or not . AI doesn ’ t have will . AI can solve some problems but will never come up with an idea about the problem . At least not yet .
“ People can apply context better , layering different sources and types of information for making decisions . AI can ’ t still do that .
“ People are needed because people are doing business with people . There
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Chatbot Summit Berlin |
is a small chance people will start doing business with machines . Machines can do some of the heavy lifting in every business , but to make business you still need interactions on a human level . “ People are still better at creating strategies compared to machines , as they can apply abstract thinking in problem solving .”
Content creation Guarav Sharma , founder and CEO of marketing agency Attrock , says that rather than seeing AI as a threat , content creators can use it as a “ highly efficient assistant to enhance their productivity ”.
He says AI ’ s capacity to process and analyse data can be leveraged to create customer-specific content .
“ With a cookieless future in the offing , you can be assured that you ’ ll be able to capture customer data all while abiding by regulations .”
Sharma adds that natural language generation ( NLG ) processes can automate content writing processes .
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“ What ’ s the good news for content writers ? They can create a framework and guidelines for their content requirements and NLG tools can complete the narratives efficiently and fast .
“ Let ’ s face it , humans can only write at a certain pace , no matter how fast they are . The entire process can be automated with minimal human interference . This is one of the best B2B content marketing ideas as you can supercharge your content creation with it and generate even more traffic and leads .
“ As AI technology evolves , you can expect it to handle such content creation tasks much more efficiently .”
Adaptations The technology is now being adapted and incorporated into a variety of different uses and as add-ons for a huge range of other software tools .
HubSpot has launched two new artificial intelligence tools . Powered by OpenAi ’ s intelligence systems , ChatSpot . ai ’ s functions
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Summer — 19 |