COVER FEATURE
The boom in machine learning technology has seen chatbots rise to the most likely trend to change our world in the last six months .
ChatGPT , only launched in November but in two months had an estimated 100 million monthly active users making it the fastest-growing consumer application in history . It has now surpassed a billion users . JPMorgan estimate that generative AI hype has already generated $ 1.4tn of market capital this year .
As investment is flooding into chatbots , the world has been gripped by news of its use to spread false news , factual inaccuracies and dire warnings from some of the
Dream machines ?
With machine learning and generative artificial intelligence booming , EN editor Emily Wallin asks if chatbots can improve exhibition marketing workflows and what pitfalls we need to look out for if the robots take over the world brightest brains behind its innovation .
So , should event marketers be wary of dipping their toes into this new technology or fear standing back and missing the boat ?
AI in events AI ’ s application in events is not entirely new . In 2018 IBM ’ s used an AI-powered chatbot named Watson at their THINK 2018 conference with more than 25,000 inquiries and real-time responses and personalised recommendations based on attendees ’ interests fed through the bot integrated into the mobile event app . Chatbot Summit has hosted more than 10,000 attendees in Tel Aviv , Las Vegas , Tokyo , Miami , Berlin and virtually since 2016 . This year the event comes to ExCeL London , prompted by the city being voted the ‘ world ’ s most AIdriven ’ and home to 1,300 AI companies .
Whilst the ethics , value and reliability fluctuate – marketers are only just beginning to see the ways machine learning can speed up automated processes and data segmentation – freeing up human time for more creative or emotive tasks .
18 — Summer