Supplier Focus
T
he events industry depends on
presentations and the ability to
communicate information. However,
producing presentations to the highest
possible standard is often neglected.
Enter Euro Presentations, a company
that utilises the technology available
within the events sector to create
stunning presentations.
General manager Andy Williams
believes condensing complex issues into
simple ideas is entirely possible, as well
as taking a simple idea and presenting
it in an impressive and striking way.
The company works around these two
maxims, as well as striving to provide
accurate, imaginative and cost-effective
solutions to make their clients’ ideas a
reality.
To do this, the company invests in
the latest technology, including LED
screens and software-based control
packages that can help provide solutions
to problems that previously needed lots
of hardware to solve.
Despite this investment in tech,
William’s biggest piece of advice is
to not let the visuals and technology
outshine your message – they should
complement each other, not compete.
Williams also notes that what they
provide goes beyond tech: “Your average
conference presenter will know what
they want and what it takes to achieve
it. That means you need an even higher
caliber of technician at the controls.
They must know their craft, but they
also need to be strong communicators
and client facing.”
The company first emerged on the
market in 2008 after managing the
audio-visual function at the Novohotel
London West and has now grown
to become AV partner to 30 hotels
and venues, as well as flourishing in
the large-scale award show sector.
Commenting on the brand’s success,
Willams said: “What we have become at
Euro Presentations is a company with a
presence in all sectors of the Corporate
Live Events Market.”
Euro Presentations demonstrates
this through their involvement in the
48 — November
Your
Brand On
Display
EN reporter Olivia Powell
catches up with Euro
Presentations to explore how
high-end presentations can
elevate your brand
Top Tips for a good presentation:
• Keep the presentation as simple
as possible.
• Never let technology distract from
the subject matter.
• The brand should be at the heart
of everything you do.
industry – they run 35 awards shows
per year, including the Exhibition
News Awards for Mash Media, as well
as making a mark in the exhibition
industry through working for clients
like M. Squared Media, CloserStill,
Diversified Communications and
Professional Beauty, and getting
involved with the conference sector -
this financial year they have managed
45 conferences for their partner, Reed
Business Information.
Williams commented on their
steadfast client base: “The reason that
we have so many long-standing client
partnerships is because we have made
them feel loved. We have been able to
win business, because we understand
that you must provide a relationship,
that underpins the service you provide…
Understanding your market, and more
importantly, understanding your client’s
needs, are critical to running successful
events.” EN