Exhibition News March 2020 | Page 10

Event News Events in brief Cupid comes to East of England Arena Cupid’s Wedding Shows, the organiser of several regional wedding shows across the UK, will be hosting its East of England Valentine’s Wedding Show for the 15th time. The event is free for pre- registered tickets which include a limited offer of goody bags and glasses of bubbly for brides-to-be attending the event, with only be a nominal charge for visitors on the door. Jason Lunn, venue director, East of England Arena and Event Centre, was looking forward to the event, saying: “As you can imagine, this event features a lot of very happy visitors planning their weddings, and the atmosphere is quite special. It’s a pleasure to welcome Cupid’s Wedding Shows back to the venue, its events are always beautifully finished and well organised.” Cupid’s Valentine’s Wedding Show will take place at the East of England Arena on 16 February 2020. 10 — March CRUFTS GETS TAILS WAGGING Name: Crufts Date: 5-8 March 2020 Where: NEC Birmingham This year marks the 129th Crufts, and a lot has changed since the very first edition, which took place in Islington in 1891. Crufts outgrew its second home at London Olympia, in 1991, and moved to the NEC Birmingham, where it has been held ever since. Spanning five halls, the show welcomes over 160,000 humans and 27,000 dogs each year. The move enabled additions to the programme, including increased numbers of trade stands – currently at 400 – an extensive four-day main arena programme, including the dog show and agility competitions, and the Discover Dogs area where visitors can meet over 220 different dog breeds. The Best in Show competition is the culmination of the traditional dog show, but Crufts also runs a diverse programme of dog competitions in different categories and levels, including the finale of the Friends for Life competition which recognises unsung canine heroes, displays of agility and flyball, and a celebration of crossbreeds with the Scruffts final. Crufts content is available on a growing number of channels, including TV, live stream and social media, as well as multiple screens around the show for visitors to keep up with all of the action in real-time. New this year, the online programme will be further diversified by addition of behind the scenes, streaming content. Events executive at the Kennel Club, Vanessa McAlpine, said: “The Kennel Club works hard to organise a top- tier, international event which is as interesting and enjoyable to the everyday dog lover as an experienced overseas exhibitor – adding new and fun elements to the programme each year while also keeping up the traditional and much- loved parts of the show.” What’s next? McAlpine said: “Next year is going to be 130th anniversary of Crufts and we have some exciting plans to mark this tail- wagging milestone! Watch this space…”