Exhibition News June 2020 | Page 34

Feature Farnborough International Looking South and East EN editor Saul Leese turns his attention to what the venues in the South East have to offer organisers looking for places to stage their events. There is no shortage of venues around the South East capable of staging small to large exhibitions. Many organisers are now exploring alternative options beyond London which offer the capacity they require, as well as being in close proximity to transport links, and the capital’s large catchment area. Some organisers are considering creating a greater number of smaller regional events to allow for an anticipated drop in exhibitor numbers, but also protect revenue streams going forward against the effects of the Covid-19 pandemic. Some brands have been successfully able to survive because they have enough national and regional events at different times of the year. EN takes a tour of the South East, which is defined by the counties of Buckinghamshire, Oxfordshire, Berkshire, Hampshire, Surrey, East and West Sussex, and Kent, to discover more about what its venues offer. Farnborough International Exhibition and Conference Centre Farnborough International Exhibition and Conference Centre is a purposebuilt venue located at the birthplace of British aviation. Situated alongside one of Europe’s leading business airports, the venue has access to London and the South East market. Farnborough is surrounded by a cluster of industries including pharmaceuticals, technology and aerospace and defence, giving it access to a potentially important and high-value audience. The venue has been designed and shaped around its location, drawing on its rich historical heritage of aviation firsts, including the maiden flight of Frank Whittle’s first ever jet engine through to the design of the supersonic Concorde. » Size: 12,500sqm of exhibition space and conference rooms capable of hosting up to 1,000 delegates » Transport: Easily accessible, Farnborough has fast train connections to the capital, taking 35-minutes from London Waterloo. Free on-site parking for 3,500 cars » Loction: Farnborough, Hampshire and Surrey border Jockey Club Racecourses (Sandown, Epsom, Kempton) The Jockey Club was founded in 1750 by a group of gentlemen brought together by a shared passion for horse racing. Initially meeting in London at the Star and Garter in Pall Mall, and also in St. James’ Street and Hyde Park, the Club soon relocated to Newmarket. Sandown Park, Epsom, and Kempton Park have all been developed to accommodate events of varying sizes, and all the venues benefit from national rail transport links. They all sit within the M25. Richard Isom, head of sales for London at Jockey Club Racecourses, explained: “Across our London portfolio, Epsom Downs, Sandown Park and Kempton Park, we have an abundance of indoor and outdoor space at our racecourses, which can comfortably handle the government’s current social distancing measures. We also have a vast number of free parking spaces at our racecourses meaning delegates have the option to make their own way to the venue if they would prefer to avoid using public transport. “Our outdoor spaces are suitable for hosting a widerange of events, whether that is teambuilding or a conference in a marquee. With the nature of the racecourses and its primary business, we are used to handling large crowds and installing the necessary infrastructure for our race meetings. We have already 34 — June