Exhibition News June 2020 | Page 33

Feature hybrid and virtual offering within our Fusion suite to support our clients weather the storm.” Circdata uses a similar method to regulate the number of people turning up at an exhibition. Potential visitors will be given slots can and notified by email, SMS or push notification to the Circdata Fusion App ensuring that organisers are able to monitor the number of visitors either turning up or inside the event. Avoiding queues Registration company Reftech wants to avoid queues by asking visitors to print their badges before turning up. Simon Clayton, chief ideas officer, RefTech, said: “We have all seen how long the socially distanced queues at supermarkets are, so minimising queuing will be critical at most venues. Frequent communication with the visitor is key to this. Before the show, organisers need to ensure that all potential visitors have pre-registered and printed their badges out at home wherever possible. If there are visitors who haven’t pre-registered, then “We have all seen how long the socially distanced queues at supermarkets are, so minimising queuing will be critical at most venues” they should be encouraged to register online outside the venue using their smartphone before entering to collect their badge. “Our software EventRefrence helps organisers to communicate to visitors via text, email, or through the mobile App. If the registration area gets too busy, organisers can quickly send a personalised text to all pre-reg visitors who haven’t yet arrived to ask them to ‘take their time’ and maybe delay their arrival by an hour.” “Our programme also features a Diary System, as used by IMEX for their hosted buyer programme, which could be used by organisers to create an appointment system between exhibitors and visitors to help to control visitors within the hall.” Conclusion Timed visitor entry coupled with regular communication via emails, push notifications and SMS will help to ensure that the right number of visitors turn up to an exhibition. Entry systems such as facial recognition or badgeless entry using barcodes and QR codes on smartphones, can drastically reduce visitor interaction at terminals or needing additional help from onsite staff. Improved registration systems that are sympathetic to social distancing measures play a key part in restoring visitor confidence. smartscan hand LiveBuzz Scanner See Tickets June — 33