Feature
hybrid and virtual offering
within our Fusion suite to
support our clients weather
the storm.”
Circdata uses a similar
method to regulate the
number of people turning up
at an exhibition. Potential
visitors will be given slots
can and notified by email,
SMS or push notification
to the Circdata Fusion App
ensuring that organisers are
able to monitor the number
of visitors either turning up
or inside the event.
Avoiding queues
Registration company
Reftech wants to avoid
queues by asking visitors
to print their badges before
turning up.
Simon Clayton, chief ideas
officer, RefTech, said: “We
have all seen how long the
socially distanced queues
at supermarkets are, so
minimising queuing will
be critical at most venues.
Frequent communication
with the visitor is key to
this. Before the show,
organisers need to ensure
that all potential visitors
have pre-registered and
printed their badges out at
home wherever possible.
If there are visitors who
haven’t pre-registered, then
“We have all seen how long the socially distanced
queues at supermarkets are, so minimising queuing
will be critical at most venues”
they should be encouraged
to register online outside
the venue using their
smartphone before entering
to collect their badge.
“Our software
EventRefrence helps
organisers to communicate
to visitors via text, email, or
through the mobile App. If
the registration area gets too
busy, organisers can quickly
send a personalised text
to all pre-reg visitors who
haven’t yet arrived to ask
them to ‘take their time’ and
maybe delay their arrival by
an hour.”
“Our programme also
features a Diary System,
as used by IMEX for their
hosted buyer programme,
which could be used by
organisers to create an
appointment system
between exhibitors and
visitors to help to control
visitors within the hall.”
Conclusion
Timed visitor entry
coupled with regular
communication via emails,
push notifications and SMS
will help to ensure that the
right number of visitors
turn up to an exhibition.
Entry systems such as facial
recognition or badgeless
entry using barcodes and
QR codes on smartphones,
can drastically reduce visitor
interaction at terminals
or needing additional help
from onsite staff. Improved
registration systems that
are sympathetic to social
distancing measures play a
key part in restoring visitor
confidence.
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