It is safe to say ASP managing director Jon Benjamin has had a career path like no one else in the industry . Having spent over 10 years at News UK ( formerly News International ) - running the sales teams for The Sun , News of the World , The Times and The Sunday Times - Benjamin now leads the team behind some of the very best websites in the events industry .
After one year stints at LinkedIn as account director and Future plc as sales director , Benjamin became commercial director at ASP in 2014 before taking on his
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current role in 2020 . He and his team help event organisers grow their shows with an event-focused CMS , which is at the heart of ASP ’ s success .
“ Showfloors are the industry ’ s shopfloor , event websites are the industry ’ s shop window ,” he says .
Benjamin recalls his years at the tabloids , saying it was intense but he learned a lot in an environment where sackings on the spot were common .
“ They were certainly very interesting times and there are many great stories to tell .
“ Whilst it wasn ’ t always the nicest environment to work it I
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did learn to work at a fast pace , as a team and to never rest on your laurels .”
Benjamin says he was offered two jobs after working at LinkedIn ; one from ASP and another from a £ 10bn
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business owned by publicists : “ I thought ‘ do I go back into big corporates or do I go for a company with exponential growth potential ?’
“ It was Arran [ Coole , ASP CEO ] who sold me the dream .
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32 — July |