the visitor experience
Respondents thought trade shows
were the best channel to:
Visitors expect to see a bigger increase in their
consumption of other channels vs trade shows
Social media
43%
Trade publications
35%
Online training
41%
Online marketplaces 32%
Conferences 32%
Trade shows
26%
42%
1. Source product (44%)
2. Find new ideas (43%)
3. Network (39%)
4. Learn and stay up to date
with the industry (34%)
of visitors under 24 would not attend an event if it did not
have a responsible attitude to sustainability
It doesn’t matter if trade shows are entertaining
if I can achieve my business objectives
65%
of 55-64
year olds
49%
35%
of 18-24
year olds
of 25-35
year olds
exhibitionnews.co.uk | January 2019
13