SHOWCASE STUDIES Hybrid is here to stay
Glee , is the UK ’ s leading garden and outdoor living trade show and conference , presenting the most exciting brands , innovative products and inspiring garden retail insights .
Type of event :
Client name : Event name : Venue :
Conference with hybrid elements & live trade show
Hyve Group Glee Birmingham NEC Birmingham
Date of event : September 2021
“ The organisers were keen that the hybrid conference element and the live event were seamless , in the fact that they should not come across as separate events . I believe our digital team achieved this through our technical skill in editing the videos . They were available on-demand almost immediately , and so reflected what was happening at that time . Also the final edits had the same energy and atmosphere as the trade show itself . Our project management meant that speakers were prepped and ready to go , so gave dynamic talks and interacted well .”
Dave Harding Lyle , Strategic Account Director , Showcase
Objective : To provide the live streaming for the hybrid element and on-demand editing solutions of the speakers for the conference . The client was keen that any hybrid aspect had to reflect the live event atmosphere .
Showcase also had to provide a sustainable and reusable main stage design , as well as provide audio visual solutions where adverts , show information , presentations and videos could be displayed complete with lighting and audio .
Solution : For live streaming the conference , the on-site video editing allowed quick turnaround of sessional videos that were streamed and made available for on-demand . Piece-to-camera sections were captured for use in PR related messaging . All audio was controlled by a digital console which fed both the live in-person audio and the streaming elements . The streaming equipment was managed back stage , this included their 4K cameras which displayed crystal clear imagery . Showcase project managed the entire hybrid conference element .
For their role in the live event element , Showcase ’ s design team met with the clients and in response provided detailed CAD plans and visuals . The solution was a multi-use stage , backdrop 2.6mm LED screen and live camera feeds to a third party platform as well as capturing the audio and video content .
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