MELBOURNE
Adding value to your event Skimming through the e-guide , they are just the tip of the iceberg when it comes to finding things that can add an extra layer to your Melbourne conference or event .
During my last trip to Melbourne – in-between conference sessions – I took part in a laneways walking tour . And I have to say , it was superb . You ’ ll be guided through laneways of inner-city Melbourne and your guide will explain their history with a particular focus on the graffiti adorning the walls . If my memory serves me correctly , I ’ m pretty sure there was a Banksy artwork in amongst it all …
As the Melbourne Convention Bureau team explains , the new e-guide encourages both planners and delegates to rethink their next visit to Melbourne – and provides EAs with the opportunity to create custom conference and event participant tours . It even has a real-time directional feature accessible via mobile phones .
“ From the inspirational articles and interviews with industry experts and packaged up accessible information , readers can learn about what ’ s new in our thriving city ,” explains Julia Swanson , chief executive at Melbourne Convention Bureau . “ The key to an extraordinary event is more than just getting the right venue and accommodation , it ’ s the connection between the event , the host city , and its exciting offerings .”
That is definitely true and so achievable in Melbourne because the city is so compact and visitor friendly .
How users interact with the e-guide will help direct future content , user interface and user experience functions – but don ’ t wait for that . Access your copy of the e-guide online and start planning your next business event experience in Melbourne . S
melbournecb . com . au
That ’ s one big win for Melbourne
If your business has a focus on innovation , take note that Melbourne will be hosting the Global Entrepreneurship Congress in 2023 …
This gathering will bring together entrepreneurs , investors , ecosystem builders and policymakers to identify new ways of helping founders start and scale new ventures around the world .
And , importantly , it will provide a significant platform for Melbourne ’ s most innovative minds to share the secrets to their success on the global stage . This is particularly fitting , as Melbourne claims to be Australia ’ s most innovative city , with almost a third ( 30 %) of the country ’ s top 100 young entrepreneurs hailing from there .
The event will be held over four days from 27 – 30 March 2023 at the Melbourne Convention and Exhibition Centre . It is expected to attract more than 2500 delegates from more than 170 countries , and foster collaboration to address challenges around growing entrepreneurial ecosystems and more effectively enable entrepreneurs everywhere . genaustralia . org
46 Executive PA | Winter Issue 2022