MELBOURNE
The Melbourne Convention Bureau recently launched a new interactive e-guide designed to connect event planners and delegates with some inspiring new and undiscovered experiences in the city . Brad Foster enjoyed a first-hand taste for Executive PA Magazine …
I have to admit it , I love Melbourne . Born and bred in Sydney , I often think it has it all . Then I go to a conference or event in Melbourne and I know that ’ s really not true …
Melbourne is an uber-cool destination , even when you ’ re there for business . In fact , it ’ s one of the world ’ s greatest places to mix business with pleasure , thanks to its easy walking design and free tram services in its CBD .
An EA guide Are you researching Melbourne for an upcoming meeting or event ? Or have you already booked a space ?
Wherever you ’ re planning , the Melbourne Convention Bureau has released one new piece of kit that will ensure that you and your exec ’ s event attendees get the most out of the stay … The Melbourne e-guide , developed by the creative team at the bureau mid-pandemic and launched in early July .
I was lucky enough to join a fast-tracked half day tour to explore some of the information the e-guide offers . We hopped on a free tram and took the short journey to the impressive Hellenic Museum – celebrating ancient Greek history – and had lunch in the private dining room of the Europe-style bistro Chancery Lane . With Melbourne ’ s huge Greek population , the Hellenic Museum fits right in – and boasts some spaces event-organising EAs will love . For intimate gatherings , check out the spectacular weatherproof marquee in the rear courtyard . It certainly provides something a little bit different .
Enjoying a breather , we stopped at Market Lane Coffee on Collins Street ( well-known by locals ), which I decided should be world famous after tasting their latte !
A tour of the historic Princess Theatre was followed by cocktail tasting in the Next Hotel ’ s dark and moody barrel room . Each delicious drink was paired with a mouthwatering appetizer and , afterwards , there was a sumptuous dinner in the property ’ s restaurant , La Madonna .
And guess what ? Despite being to Melbourne over a dozen times these were places and experiences that I hadn ’ t had before .
Winter Issue 2022 | Executive PA 45