AIME 2026: Tools, insights and connections for EAs
Returning to Melbourne from 9 – 11 February 2026, the Asia Pacific Incentives and Meetings Event( AIME) is set to deliver its most expansive and insight-rich edition yet – expect practical tools, professional growth and connections to help you excel.
Held once again at the Melbourne Convention and Exhibition Centre( MCEC), AIME is the flagship trade event for the region, bringing together more than 750 exhibitors and 5,000 attendees. With more than 20,000 pre-scheduled appointments across an expanded show footprint, the event is a hub where EAs can engage directly with destinations, venues, caterers, AV providers, and experience designers – all in one place.
International participation remains a key highlight, with countries including New Zealand, Singapore, Indonesia, India, Thailand, Japan, Korea, Malaysia, Hong Kong, Macao, Canada, the United States, and new additions South Africa, UAE, Uganda and Egypt represented on the show floor. This global mix ensures EAs gain exposure to a wide range of suppliers and service innovations that can elevate their executives’ programs.“ AIME continues to be a catalyst for connection, ideas and long-term partnerships,” says event director Silke Calder.“ Many EAs are the backbone of business events, booking and coordinating programs without necessarily seeing themselves as event planners. AIME 2026 is designed to give them the tools, insights, and contacts they need to make every event a success – whether it’ s a small team offsite or a large incentive program – while also building confidence and professional expertise along the way.”
22 Executive PA | Summer Issue 2026