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BOOK REVIEWER BOOK REVIEWER
SHARON ESTEVES KIM CHAPMAN
Visible Disruption by Design
For a generation that grew up using social
media, personal brand awareness and promotion
may be easier to understand and navigate than it
is for some of us. But what if it isn’t, and what if
you have an amazing business to promote and you
don’t know where to start?
In her book Visible, Nicola Moras introduces
a series of small strategic steps that break the
cycle of procrastination and fear preventing
many entrepreneurs and businesses from actively
venturing into the virtual social arena where
billions of people already spend time every day.
Whether it’s on Facebook, Instagram,
LinkedIn, YouTube, Twitter, or some other social
forum, many businesses rely on a dedicated
marketing department to manage their online
presence. In this book Nicola argues that our
online presence is essentially a relationship
with our network. She goes on to explain that
building authentic relationships requires us to be
our authentic selves, and personal authenticity
cannot be outsourced any more than a personal
relationship can be.
It takes a consistent, authentic presence
online to move from being invisible to visible.
Likewise, identifying and understanding your
network ‘puts a face’ onto an otherwise invisible
audience. This book will help the reader to clearly
identify their personal value proposition, better
understand their network and ultimately convert
the audience’s trust into action. Winning. Disruption… this word can strike equal amounts
of fear and excitement in one’s heart when
they hear it. When it comes to administrative
professionals, we know all too well how much
our field has already been disrupted, not only
by technology but also by the way we now see
ourselves as being more than a secretary or
calendar manager.
In his book Disruption by Design, Gihan Perera
challenges the reader to shift their mindset about
change, recognising that change is inevitable and
we can either choose to embrace it or avoid it and
be left behind. Perera’s message is highly relevant
for EAs today and will be sure to inspire some self-
reflective questions around what you’re doing to
stay ahead of the game.
He takes you through a step by step guide
with ideas and suggestions on what you can do
to become less reactive and more proactive. He
explains the power of changing your perspective
to view your customer’s (your executive’s)
problems and get you to think about what you can
do to solve them.
I would recommend Perera’s book to anyone
who is seeking to better understand their ‘why’
and learn about what they can do to take action
and become leaders of the new-age. I highly
recommend this read, it left me feeling inspired
and ready for what’s to come.
by Nicola Moras
Sharon Esteves is Business Support Manager at Shadforth Financial Group/IOOF
64 Chief of Staff | Issue 3 2019
by Gihan Perera
Kim Chapman is Senior EA at Ernst & Young