DEVELOPMENT
type of role that you want, it’s important to then
work out a short list of companies in the industry
that you want to work in. Also decide at this point
the type of culture you want to work within.
For example, you might want to work for a
bank. Create a short list of the banks that you
would like to work within. You may even find
through doing this exercise that you’d prefer to
work within a smaller bank rather than one of the
big four.
How to get a job
through social media
Finding work is tough these days. With more
applicants than jobs, standing out is essential.
Social media is the best way to get your foot in
the interview room says Nicola Moras.
THE EXPERT
Nicola Moras is a social
media and visibility
expert, sought-after
speaker and author
of Visible, a guide for
business owners on
how to generate
financial results from
social media and digital
marketing. Nicola helps
clients around the world
achieve visibility, impact
and profits.
The world at large is becoming more competitive
and even more so when it comes to gaining
employment. 70 percent of employers check
the social media profile of a job candidate before
offering them an interview.
What this tells us is we have to use all that
we can in a market where employers have
more access than ever before to our personal
information. Like you’d wear a great outfit to an
interview, it’s important to also look at social
media as a way to gain the competitive edge when
it comes to standing out from the crowd.
The great thing about being strategic when
crafting a social media presence is that it can
and will support your future ambitions, if you
do it right. Here are five steps to help achieve an
employable profile.
STEP 1 What is your goal?
Rather than looking at social media as a one hit
wonder and hoping that it will serve you for the
next role only, consider what you want to be
doing in the next five years as opposed to the
immediate future.
STEP 2 Pin point your next phase
What is the role you want as the next phase in
your career plan? Once you have identified the
STEP 3 Do a social media audit on yourself
The person who is arranging interviews is likely to
go and find you on social media to get a feeling for
who you are and what you’re like before arranging
a time to speak with you, so let’s make it count.
Imagine that you’re the interviewer and look
at your social media profile through a critical
lens. What do you have posted on your accounts
that does not support the goals of the company?
Is there anything on there that goes against the
values of the organisation?
For example, if you’re wanting to get a job
in an organisation that is all about environment
sustainability and ecology, you don’t want to have
photos online that are supporting posts that are
contrary to this. Delete any posts, photos or things
you may have been tagged in that are in conflict
with the way you want to be perceived.
STEP 4 Create posts that are in support of
what you want to create
This is an important part to cultivating a social
media brand around you. Create posts and share
articles that show the values that you share with the
organisations that you would like to be a part of.
STEP 5 Have an opinion and share it
By sharing opinions online it helps people make a
determination on what your values are and will be
the fastest way for you to create an impression. So
let’s make it a great first impression.
In this section, I would make sure that you’re
sharing opinions and then backing them up with
either data to support it or stories that support
these opinions.
For example, if you’re against animal testing
and you’re looking to work for an organisation
that shares this value, it would be wise to start
sharing your opinions on why you’re against it.
Share the evidence to support these opinions.
Make sure that you’re sharing them in a
somewhat diplomatic way. Most employers are
looking for someone who is opinionated but not
argumentative.
We have to use the tools that are available to us,
after all, the competition is only going to get more
fierce. S
www.nicolamoras.com.au
Issue 3 2019 | Chief of Staff 63