ExecLN Event (CIO | CMO | CISO) 7th Sep 2016 | Page 26

Sticky Content Website: www.stickycontent.com Company Profile Sticky Content is a specialist content agency founded in 1997 and now part of The Press Association. We offer strategy and creation across all channels, from content analysis and planning to content writing, production and delivery. We also provide the tools and training to develop your organisation’s own content culture. Work with us for... - content that’s worth finding, sharing or acting on – or that just does a really good job of explaining what you’re about - large-scale projects such as content migrations and website launches - always-on content marketing and specific campaigns - content strategy consultation and training What Solutions Do You Offer? • • • Digital copywriting Content strategy and content marketing Training and consultancy Discussion Synopsis How to Tell if Your Content is Letting You Down! Marketers plan to spend even more on content this year and next, and yet many continue to make some basic mistakes in terms of presentation, messaging, voice, ideation and planning. The good news is that if you get some of the key things right, you’ll get an edge on the competition. Emily shows you the 5 signs you may be losing your audience and missing out on opportunities for success – and what you can do to fix them. You’ll come away knowing how the best content marketers do it, and get a free set of templates to help your content shine (not suck). Page 26 Page 26